Confluence™ is an online solution that gets people to voluntarily return to the same subject matter. It has been shown that repeated ‘willing’ exposure causes behavioral change. Moreover, as adaptive individuals are more likely to try out a new product, Confluence™ technology 'enriches' for that personality type by catering to its preferences. You start the dissemination process through a core event (or two), and Confluence™ builds on that message with a ‘sticky’ web environment that gets early adopters to return to web pages customized to your message. Over time, Confluence™ changes the behavior of these early adopters and provides a precise measurement of exactly how much change has been generated.

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